►Introduction    
►Short History     
►Success in Figures

The word/picture brand »Mensch Ärgere Dich Nicht (Ludo like board game) « belongs to the 100 best known brands in Germany (German Standards).

Lots of enterprises have used the brand »Mensch ärgere Dich nicht« to transport their claims. Airlines or care hire companies, for example, who don’t want people to get annoyed about delays or other hiccups – the positive image of this brand can be utilized in a variety of ways.

»A wise game, an educational game where you learn to lose. «, said Heinz Rühmann in the film classic »Wonderful Times« (1950) and he is definitely right. In 1987 the Spiegel wrote: »The nation’s most popular game« - A statement that can be believed in the face of more than 60.000.000 games sold.

People have been throwing dice in German households for more than 90 years. Having fun but also annoying others and getting annoyed seems to be the apparently contradictory mixture that has made this game the best game ever. In the meantime there are many versions and designs of this popular game. The original game, however, has remained almost unchanged due the optical message of the original clear design being best-suited to represent the values of the game.

©  Schmidt Spiele